What is LeadSquared and What are South African Companies using it for in 2020?
SEPTEMBER, 03, 2020 - Chantelle Fraser, CEO LeadSquared Africa

LeadSquared is a cloud-based AI-powered sales and execution, CRM and marketing platform that was founded in 2012 and launched in 2013 by serial IITian entrepreneurs - Nilesh Patel, Sudhakar Gorti and Prashant Singh. It serves over 1000+ businesses globally in verticals like education, financial services, healthcare, internet marketplaces, real estate and other fast-moving B2C businesses.  

It is a platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations.

LeadSquared is a SaaS company that specialises in Sales Execution, CRM, and Marketing Automation . Unlike the old school CRM that companies have been used to before, LeadSquared removes all the repetitive, administrative, mundane and unnecessary tasks from your sales teams and automates them, freeing up your sales teams to focus on sales productive activities and that is why its clients see average increases in sales revenue of 27%, 32% increase in lead conversion, 34% increases in customer satisfaction and its super-fast to implement.
LeadSquared has become a global leader in sales execution, CRM and marketing automation and it is used by its clients to track every activity their customers have with their brands, it increases cross-sales by its intelligent buyer signalling and enables users to provide exceptional customer experiences which means better customer retention.
LeadSquared’s use cases are vast but it definitely helps companies with new client onboarding, customer retention and sales process automation. In some use cases it is used by companies to assist with marketing, tracking sales and analysing performance and all in real-time. It has really powerful integration capabilities which means you can finally have a 360-degree view of your customers without costing you a fortune. The days of sales teams and marketing teams working in silos are gone. Now companies are using LeadSquared to integrate with their customer service and support apps instead of manually transferring data form one application to another.

Why is this a big deal? Well because Zendesk found that 52% of customer purchase more from a company after a positive customer service experience.

LeadSquared gives companies the ability to track contacts, opportunities and manage a team to increase sales. It allows companies to connect with customers and deliver premium customer service through showing customer activity and resolving issues. The marketing module helps companies track customer journeys while providing multichannel marketing campaigns and much more.

Some people call this a CRM. CRM basically enables companies understand customer needs, stay connected to customers, streamline process with the intention of increased profitability. Hanging onto good customers is critical.
Research from Bain and Company has found that a 5% increase in customer retention has more than a 25% increase in profit.

LeadSquared gives its clients a massive advantage because you have a unified view of your customer data in one place. This is a big deal because most companies have rich data but with it scattered across disparate systems means you cannot act on the data. Having a unified data view means LeadSquared clients can take control of their customer relationship and use the data to do things like personalizing emails, offers and relevant content that resonates with their customers.

LeadSquared’s uses all this data and adds to it every engagement a customer has with a company and then LeadSquareds powerful lead tracking automates buying signals, scores lead’s and alerts sales users in real-time to make contact with a customer.

Gone are the days of manually trying to segment your customers, LeadSquared intelligently segments them for you.
One of the biggest wins for LeadSquared subscribers is the elimination of all Lead Leakage. Companies who do not have a Lead Management Solution in place stand to lose up to 47% of the leads that their marketing teams generate because they are not captured in one place and simply are never followed up on. Zero Lead Leakage is a big win for LeadSquared subscribers, and this is why LeadSquared subscribers see such rapid increases in lead generation and lead to sale conversions. Every single lead goes into the lead funnel and massaged down the lead funnel.

For the first time, South African companies have access to a Global Leading Sales Execution, CRM and Marketing Automation Platform, all in one and priced in South African Rands.
  • LeadSquared Bags Deloitte Technology Fast50 for the Fifth Time in a Row.
  • LeadSquared Wins CompareCamp Great User Experience & Rising Star Award
  • LeadSquared Wins FinancesOnline User Experience & Expert’s Choice Awards
  • LeadSquared Ranked 15 on G2’s Best Software Companies
  • LeadSquared in the Top Lead Management Software Products in 2020 by Crozdesk
  • LeadSquared in the Top Marketing Automation Software Products in 2020 by Crozdesk

Are you ready to be connected to your future business?